Vythiri Village Resort
Head of IT and Brand PR Manager
2017 – Present
Vythiri Village Resort is a five-star classified property with the most extensive inventory (350 rooms and conference space for up to 2000 pax) in Wayanad, Kerala, with a unique focus on MICE tourism. Aswani was part of the Senior Management team, working under Mr NK Mohamed, the owner and Managing Director of the resort. In the run-up to its opening, she led the resort’s PR, Branding, Marketing, Events and IT operations. She also worked closely with their sister resort’s the Kadavu Resort and Oriental Institute of Hotel Management.
As Head of IT, Aswani oversaw the business’s marketing and operational continuity (online and offline) with full responsibility. She implemented new innovative technologies that allowed for business productivity or expense reduction and was successful in implementing competitive bids for various operating spends.
Aswani managed an in-house IT team, including Marketing, PR, e-commerce systems, booking engine, a reservation department, payment gateways, and other web-based services oversaw public relations activities and communications, including press releases, social media, company literature, editorial calendars, articles, announcements and media kits, maintained a consistent PR/branding for the property (both online and offline) and successfully executed social media campaigns and by using automation and various growth technics to boost online presence, distribution and sales.
Under her guidance, the brand built a favourable image among visitors and in the industry and has risen in status as much sought destination for wellness tourism in Wayanad, Kerala. She also oversaw community-led efforts and the execution of those strategies to improve market presence. She worked closely with various travel trade shows to represent the property.